Senior Audience Growth & Engag

McClatchy is seeking a Senior Audience Growth + Engagement Producer for its five California-based newsrooms to be the on-the-ground champion for daily execution of audience growth strategies that amplify our content and reader engagement strategies that better connect our newsrooms to communities. The ideal candidate will engage with readers on a variety of platforms, from social media to live events; grow our newsletters; and help launch additional news-related products. You'll provide daily feedback and coaching to newsrooms on SEO headlines/keywords, story format, breaking news distribution, and writing with an audience focus. You may also be called on to create promotion plans for story, video and audio presentation and distribution. This role requires a journalist who understands how to glean what our audience needs from us and transform what they hear into engagement tactics that reach beyond posting content. They are the masters of developing an engagement strategy that daily produces diversified digital experiences and manages our mid-conversion funnel. The Sr. Audience Growth + Engagement Producer reports to the Audience Development Editor based at The Sacramento Bee. This position works closely with audience growth team members who work with The Sacramento Bee, The Fresno Bee, The Modesto Bee, the Merced Sun-Star and The Tribune (San Luis Obispo). Key responsibilities: Serve as a point of contact for newsroom guidance on content distribution that promotes audience growth. This includes: Leading critical news meetings with an audience focus. Leveraging data to make real-time decisions that will amplify content. Creating engagement opportunities on the day's top pieces of content. Collaborating with the SEO team to identify best practices and evergreen topics. Implement engagement strategies that focus on initiating conversations and building community conversations. Regularly analyze performance data to improve engagement strategies, and offer feedback to newsrooms. Experiment with and implement strategies that increase audience growth and engagement, including popup newsletters; alert strategy; content data analysis; and A/B testing of headlines. Qualifications: 2+ years of experience, preferably in a digita