Marketing & Content Specialist
Marketing & Content Specialist
ENERCON is a multi-discipline engineering & environmental firm, leading the charge in America's Clean Energy Future. To support our growth trajectory, we are seeking a full time Marketing & Content Specialist for our Kennesaw, GA location . Other locations to be considered are: Tampa/Palm Beach Gardens/Orlando, FL; Dallas/Ft Worth/Houston TX, Chicago/Naperville, IL, Birmingham AL, Oklahoma City/Tulsa, OK, Sacramento/San Luis Obispo/Oakland, CA. The Marketing & Content Specialist will play an important role in the establishment of our brand across new and emerging markets & technology such as Electric Vehicles, Battery Energy Storage and Renewable Energy. This is a newly created role that will report to the Marketing Manager and work closely with internal stakeholders across the company to uncover stories and develop, manage and execute compelling multi-platform content marketing strategies. The ideal person for this role will have a natural curiosity and an innate ability to align storytelling with business goals in a way that guides the development of strategic, engaging content, including thought leadership, case studies, proposal content, conference & marketing materials, news articles, infographics, webinars, video, and social posts. Responsibilities (including but are not limited to) Support development of a comprehensive content strategy, in line with the company's objectives and goals. Create & manage delivery of high-quality marketing content for multiple digital platforms Write, review, edit, and update content for websites, email campaigns, marketing materials, social media, conference displays, and other external channels, as well as support internal communications by developing content for intranet and other communications. Develop & manage a unified content calendar in line with key programs and initiatives and ensure that it is effectively maintained and executed Conduct regular content audits & performance analysis Leverage relationships with key internal stakeholders to create engaging digital & print content that increase our brand visibility in key markets. Successfully employ SEO best practices to drive web traffic maximize in-page UX Identify, curate, design, write, and produ