Account Based Marketing Specia

Esker is eager to hire a smart, ambitious, and forward-thinking Account Based Marketing (ABM) Specialist to join our growing Marketing team in Madison, WI or Denver, CO . As ABM Specialist, you will be instrumental in launching Esker's ABM strategy and driving revenue growth through ABM efforts. You will spearhead our efforts and will be responsible for execution and reporting of all ABM campaigns and initiatives throughout the ABM lifecycle. You will help to develop campaigns, target accounts and content that aligns with the account journey - and report on the successes along the way. The ideal candidate has interest in launching and growing ABM strategy, loves learning new marketing tools and processes and enjoys building marketing programs from the ground up. Employee Benefits Student loan repayment assistance Flexible work schedule, summer hours, and work from home options Profit sharing options Paid time off for community outreach and volunteer opportunities Yearly stipend for employee wellness, hobbies, or educational activities Dog-friendly work environment Competitive salary and benefits package Responsibilities As ABM Specialist here's a snapshot of what you'll be expected to do: Execute ABM programs to drive pipeline across all demand generation channels (emails, digital ads, webinars, online events, and more) Launch and manage advertisements within the ABM platform Nurture contacts within Target accounts and engage that audience consistently with intentional messaging to drive account opportunities Collaborate with subject matter experts and content team to create and personalize high level messaging, anchor and supporting content, nurture assets, and sales enablement Align with marketing and sales to ensure ABM campaigns reflect current business priorities, messaging, and goals. Recommend the appropriate account targets, messaging, and content to increase engagement within target accounts and generate pipeline/opportunities for sales Analyze, report, and measure the full downstream impact of ABM campaigns in terms of meetings booked and pipeline and revenue generated. Continually measure, monitor, and drive