SEM Analyst / PPC Manager - Remote
***PLEASE FOLLOW THIS LINK TO APPLY: http://coalitiontechnologies.com/jobs/posting/715
WHY YOU SHOULD APPLY
Our company is devoted to doing the best possible work for our clients and maintaining a fun, thriving environment for our team. You will work side by side with top talent to improve your skills and advance the company as a whole. We listen to your ideas and use them.
We offer opportunities for growth and training and the best profit sharing bonus plan in the industry. Up to 50% of all profits are paid out monthly to all full-time employees! We also offer paid time off for all remote team members.
YOU SHOULD HAVE:
A minimum of 2 years experience managing SEM/PPC campaigns
Experience with the Adwords Editor and Bing Ads Editor
Experience using the Keyword Planner Tool, or other keyword research tools
Two or more years of professional Adwords experience (preferred)
Ability to manipulate large AdWords data sets in Excel with vlookup and preferably VBA
Passion for marketing, advertising, and online content development
Strong research abilities with excellent analytical skills
Excellent time management skills and the ability to meet strict deadlines
A high proficiency in Microsoft Excel, Gmail, Google Docs, and Basecamp (preferred)
The ability to take instructions and work with a remote team based on a 9am to 6pm PST schedule
A reliable workstation with a fast computer and mic and speakers for calls. Must have reliable internet and power (maximum of 1 hour of outage per month).
Excellent English writing and verbal skills
Detail oriented and highly organized
YOUR DUTIES AND TASKS:
Conduct keyword research and write copy for ads
Structuring campaigns and ad groups, and determining the best settings
Working with large data sets in Excel and uploading data/content for ads using the AdWords Editor tool
Creating, analyzing, and optimizing Google AdWords and Bing Ads campaigns for clients across varying industries
Ensuring that all Google AdWords and Bing Ads campaigns are optimized to bring highly targeted traffic to our clients’ online stores while also ensuring a very strong ROI for every client’s marketing budget
Regularly consulting with the AdWords Manager, SEO team and other stakeholders to ensure AdWords and Bing Ads strategies are in line with the client’s brand, budget, and overall marketing goals
Monitoring the success of campaigns using various reporting tools
Analyzing campaign metrics/data and providing interpretation and suggestions for improving performance to the Manager
Conducting AB testing across ads and landing pages
Reviewing traffic in Google Analytics
Staying current with Google AdWords updates, Bing Ads updates, new technologies, trends, and best practices
Potentially working on Bing Ads and Facebook Ads
Successfully completing Google AdWords Certification if not already obtained
***PLEASE FOLLOW THIS LINK TO APPLY: http://coalitiontechnologies.com/jobs/posting/715